Golf merchandise spotlight: With Rickie Fowler as ambassador, 2UNDR offers new Sport Shift line

10/05/2024 12:08 PM

Since 2014, the underwear brand 2UNDR has been building partnerships with pro sports teams, colleges and golf stars. Rickie Fowler has been an ambassador for the brand, which is now working with over 4,000 golf shops nationwide.

Jack Curry is the Senior VP Of Sales for 2UNDR and he spoke with Golfweek as part of the PGA of America's 2025 Merchandise Summit in Frisco, Texas.

Curry explained the brand’s new product, the Sport Shift, a quick-dry polyester undergarment for heavy sweat activities. The new addition complements a line that includes the popular Swing Shift, which offers a patented Joey pouch for “asset management.”

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Read more Golf Week

Top 5 Golf

1.

Today at 08:01 PM

Tiger Woods admits he is 'not competitive' on return to action

2.

Yesterday at 10:00 AM

WATCH: How this Brooks Koepka driving range tip can stop steep golf swings

3.

12/19/2024 02:00 PM

Rickie Fowler wastes no time getting the new Cobra DS-Adapt X driver in his bag

4.

12/19/2024 10:00 AM

WATCH: Huge Black Bear steals man's golf clubs from his cart

5.

12/19/2024 07:01 AM

US hope for another golf star in the making as Blades Brown turns pro

6.

12/19/2024 06:00 AM

ESPN's Matt Barrie talks TGL, and golf fans should feel pumped

7.

12/18/2024 03:47 PM

LIV Golf expected to sign broadcast deal with FOX Sports for 2025 season, per report

8.

12/18/2024 02:00 PM

How far Bryson DeChambeau hits each club

9.

12/18/2024 10:11 AM

Scottie Scheffler and Rory McIlroy deliver telling reminder to LIV Golf in The Showdown

10.

12/18/2024 10:00 AM

WATCH: Playing partner won't let you drop? Use this hilarious Shane Warne trick!

11.

12/18/2024 06:00 AM

Why Rory McIlroy, Scottie Scheffler beat Bryson DeChambeau, Brooks Koepka in The Showdown

12.

12/17/2024 10:51 PM

4 reasons why PGA Tour, LIV Golf Showdown was a major letdown

13.

12/17/2024 02:04 PM

US Ryder Cup team make decision on player payment after Rome controversy

14.

12/17/2024 02:00 PM

"Outstanding performance" – what makes the Callaway Chrome Tour ball stand out from others?

15.

12/17/2024 11:04 AM

17-year-old Blades Brown will skip college golf, announces when he will make PGA Tour debut

16.

12/17/2024 10:00 AM

What are the specifications of the new Cobra DS-Adapt LS drivers?

17.

12/17/2024 06:00 AM

Tiger Woods is back this week, but golf fans should not expect much

18.

12/17/2024 05:41 AM

Bryson DeChambeau delivers hilarious put-down to Rory McIlroy over US Open collapse

19.

12/17/2024 02:14 AM

The Showdown: Tee times and format as McIlroy and Scheffler face DeChambeau and Koepka

20.

12/16/2024 04:34 PM

PGA Tour, LIV Golf Showdown: Betting Odds, How to Watch, Preview, and More