Dana White makes boldest claim yet for boxing in UFC's portfolio: 'I'm in'

Yesterday at 17:30

By his own admission, UFC CEO Dana White has been talking about getting into the boxing game for a while.

Apart from dipping the UFC’s proverbial toes in the water with things like Zuffa Boxing and the backing of the sport and boxers like Callum Walsh on UFC Fight Pass, it’s been much ado about little.

But that may be changing.

At a Thursday pre-fight Q&A for Friday’s Walsh fight against Przemyslaw Runowski on Fight Pass, White said news is coming soon that will include, in some fashion, White and the UFC in the boxing world in an official capacity.

“There will be some big announcements soon,” White said. “If you know anything about me and you go back and look at anything that I’ve ever said, I never say anything that I don’t do – ever. I’ve never said (something I don’t do), and we’ve been kicking the whole boxing thing around for a long time. You’ve never heard me commit and say ‘I’m in.’ I’m in.”

In the past few years, White has pushed Power Slap alongside the UFC, and now a third official venture may soon enter the fray.