NBA players and shoe deals: Motivation shifts to ownership, control vs. the brand |
15/06/2025 13:00 - A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.
15/06/2025 13:00 - A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.

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