About that Pacers-Thunder NBA Finals ratings talk, plus a wild baseball/softball Sunday |

02/06/2025 13:55 - The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Win your regional today. We begin this morning with a narrative you'll hear parroted across all channels of sports media: This NBA Finals matchup is a TV ratings nightmare. Commissioner Adam Silver must be sick. All those rich executives crying poor about two mid-market teams playing in the league's biggest event on the calendar.  But, as Mike Vorkunov wrote this morning, that's not accurate — not exactly. Two layers of this...