How Golf Tournaments Attract Big-Name Sponsors—and What That Means for the Game |
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This article delves into the shifting sponsorship landscape of golf tournaments, with a spotlight on an unprecedented influx of brands from luxury goods, fintech, and entertainment—stepping beyond traditional gear-and-apparel sponsors. It examines how these non-endemic sponsors are reshaping tournament presentation, prize funds, digital marketing strategies, and what all this implies for the sport's identity. Historical overview: From clubs & apparel to lifestyle and entertainment sponsors For decades, golf's sponsorship foundation lay firmly within gear and sportswear. Callaway struck a monumental […]
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