BCCI's sponsorship cursed? The growing brand casualty list ft. Dream11 |

23/08/2025 06:00 - Being the official team sponsor of the Indian cricket team is corporate marketing's crowning achievement. With stadiums packed and billions tuning in across broadcast and digital platforms, a sponsor's logo on the players' chest commands unparalleled visibility and brand recall. Yet since 2001, every company that has held this prized position has ended up mired…