TKO President Mark Shapiro – 'We're Just Getting Started On Sponsorship Deals In WWE'
09/13/2024 07:54 PM
Mark Shapiro says there's plenty more sponsorship opportunities coming to both the UFC and WWE.
While speaking at the Goldman Sachs Communacopia + Technology Conference earlier this week, the TKO President discussed more sponsorship deals coming to WWE. He said,
"We're just getting started — it is very early. The integration is still going. We're one year in. Talk about being a baby."
He continued, "So we [have] a lot of pressure on our teams, and we're creative, and we're going out on these pitches. I mean, Nick Khan [has been] getting on the road and going out [to] sell WWE."
At the same conference, Shapiro revealed that WWE will cut back on its live events in 2025. He said,
"What was 300 [events] last year will be roughly 250 this year. And next year, we'll be close to 200."
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