The Business Behind the Punches: How MMA Promotions Build Fighters and Brands

08/16/2023 07:21 PM

Mixed Martial Arts (MMA) isn’t just about fierce punches, intricate grappling, and athletes testing theirmettle in the octagon. Its rapid ascension from a niche sport to global phenomenon is as much a productof astute business maneuvers as it is about the actual combat. The balance between sportsmanship andshowmanship in MMA, especially in its most elite […]