The dizzy expansion of the golf ball industry: dazzling new technology, star players and big opportunities
02/20/2025 04:00 PM
The new year is less than two months old and it has already witnessed an explosion of newly released balls from golf equipment manufacturers.
We're promised longer tee shots, more control with our approaches, and greater feel on and around the greens.
What's more, early indications are that golfers have been quick to try them out.
But what of the future? Will this dizzy expansion continue? Will golfers continue to buy them? Will the star players always advertise their appeal?
According to Tom Miranda, who writes the Golf Bizz Review substack, new market research indicates that: "The golf ball market is poised for steady growth over the next decade, driven by increasing participation in the sport, technological innovations, and the expansion of premium product offerings."
He continues: "The industry, valued at $3.80 billion in 2024, is expected to reach $5.97 billion by 2034, reflecting a compound annual growth rate (CAGR) of 4.6% from 2025 to 2034."
It's exciting news for the sport and it prompted Miranda to ask what key factors are driving it.
In the first instance he cited the rising popularity of golf, particularly among youngsters and women and especially within the casual and recreational sector. That in turn is driving a rise in the number of courses and practice facilities.
Technological advancements in ball design is Miranda's second factor. He mentioned improved performance from new design theories, the introduction of smart golf balls and the increased use of advanced materials. He could have added further reliance on AI.
Miranda's third and final factor was the rise of health and wellness. Golf is proving popular within this trend both across the corporate sector and on social media. Moreover, government-backed initiatives are furthering the rise.
The author notes that there are key regional market dynamics at play.
North America remains dominant because of a well-established culture and infrastructure, high disposable income among golfers and it is the heart of major manufacturers.
Europe will continue to show strong performance with high demand in the UK in particular and increased recreational golf allied to a settled tour environment.
The most rapid growth will come in Asia-Pacific as a rising middle-class takes up the sport aided by government investment and increased golf tourism.
With more courses being built in South America and the Middle East, much of it directed at tourism but also catering for expats and corporate professionals, these two sectors will grow.
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