Procore's CMO dishes on fast-tracking its title sponsorship deal of PGA Tour event in Napa

NAPA, Calif. — The PGA Tour’s business development team has long said that to have a fully sponsored schedule, it takes one or two miracles deals, where by good grace or good luck one just falls in its lap out of the blue. Chalk landing Procore, a leading global provider of construction management software, as one of those gifts from the golf gods.

Procore first reached out to the Tour on July 11, were presented the opportunity six days later to replace Fortinet, which backed out of its six-year deal halfway through its contract, and announced the two-year deal on media day on July 31.

“We went fast,” said Procore’s chief marketing officer, Sarah Hodges. “We knew strategically as part of our second half of the year plan, we wanted to do what I would kind of call Big Bang events, like things that really were meaningful again for our executive audience.”

Less than two months later, the first Procore Championship is being held at Silverado Resort’s North Course.

Interestingly, Procore’s platform has been utilized in various Tour related projects, including the construction of PGA Tour Studios, a new multimedia content facility slated for completion in January at its Ponte Vedra Beach, Florida, headquarters. Here’s more from Hodges on why partnering with the Tour made sense.