GT Fairway Metals build on launch of cutting edge driver

10/08/2024 23:59

The Titleist GT2 and GT3 fairway metals set out to build upon the engineering breakthroughs that launched the GT driver line to great responses from professionals.

As you would expect from Titleist they deliver exceptional performance from material and construction advancements.

The new GT fairways offer lightning quick speeds, higher flight, optimal spin and longer carry in two unique models.

The line promises total performance both off the tee and into the green.

"A line of high-performing fairway metals needs to excel in a number of different ways," said Stephanie Luttrell, Director, Titleist Metalwood Product Development.

"For most golfers, fairway metals need to be highly versatile. They need to be fast and long off the tee, and they need to fly high and hold greens. Playability and forgiveness are hugely important as well. The changes we made to GT fairways help deliver across all these performance attributes."

The GT2 and GT3 fairway metals both feature all-new constructions, beginning with their Seamless Thermoform Crown, made from Titleist's Proprietary Matrix Polymer.

The proprietary matrix polymer’s acoustic qualities produce the trademark Titleist sound and feel, while the crown preserves the iconic Titleist appearance.

As with the GT driver line, the ultra-light crown on GT2 and GT3 fairways allow for the redistribution of discretionary mass, leading to optimized centre of gravity positions.

"We had very ambitious CG targets for both models, and the only way we were going to get the CG where we wanted it was through the multi-material crown," said Bennett. "That discretionary weight allowed us to significantly increase launch in both models, drop spin considerably in GT2 and keep spin low in GT3."

The result is higher flight with similar or lower spin and fast speeds in both models. A new L-Cup Face improves performance on low impact shots, and refined shaping on each model gives players two distinct options to choose from.

"The first step in our process when we turn to designing the next generation of a product line is Tour feedback," said Tom Bennett, Titleist Clubs' Principal Product Manager.

“We get a lot of input from J.J. [Van Wezenbeeck, Titleist's Senior Director of Club Promotions] from his work with Tour players. With GT fairways, our primary direction was to elevate the flight, but not the spin."

The GT fairway metals are specifically designed to improve performance on strikes low on the face. A new insert wraps around the bottom of the club to preserve ball speed, eliminate excessive spin and enhance sound and feel.

"For the L-Cup Face, we used Forged 465 Stainless Steel, one of the strongest steels that exists," said Bennett. "The resiliency of the face material allows us to go really thin with our L-Cup Face, which keeps ball speed high on low impacts. It also comes with better feel: Tour players have said that their thin shots don't feel quite as sharp."

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